Monster Energy AFTERSHOCK showcased Sacramento’s status as America’s Farm-To-Fork Capital, offering free samples of locally grown fruit to festival attendees throughout the weekend, while those looking for more filling options chose from nearly two dozen food vendors including local favorites Drewski’s Hot Rod Sandwiches, Xochimilco Mexican Restaurant and more. California’s biggest rock festival also featured The Jack Daniel’s Experience, The Music Experience, the Juxtapoz MAKE YOUR MARK interactive graffiti art installation presented by Hellrzzr and Montana, Keep Golf Metal and more to engage fans with all aspects of the rock and roll culture. SiriusXM’s Shannon Gunz interviewed AFTERSHOCK bands backstage for the festival’s Facebook live stream throughout the weekend.
Monster Energy AFTERSHOCK’s economic impact to the region exceeds $10 million. As part of its commitment to the Sacramento community, Monster Energy AFTERSHOCK made a $10,000 donation to Stanford Settlement in the Natomas area to support youth programs and other neighborhood services.
In addition, festivalgoers contributed approximately $40,000 to charities including Take Me Home Animal Rescue and Fxck Cancer / Dyin 2 Live. AFTERSHOCK partnered with Sacramento Parks to create awareness about water safety via the “Life Looks Good On You” campaign.
The Student Experience backstage tour gave music students from Scott Graham School of Music in Sacramento and ABC Music in Castro Valley, as well as local teen band URD-OM, an inside look at the workings of a music festival and opportunities in the music industry, including an inspirational talk about overcoming disabilities from Monster Energy AFTERSHOCK band The Mendenhall Experiment.
Here is some of the positive press response to Monster Energy AFTERSHOCK 2016:
“By noon Saturday, more than half the sold-out crowd for Monster Energy AFTERSHOCK had arrived for a full afternoon and evening of headbanging, courtesy of such hard rock heavyweights as Tool, Slayer and Anthrax.”
–Chris Macias, Sacramento Bee, October 22, 2016
“In the heart of beautiful Sacramento, AFTERSHOCK brought the best bands and festival experience any rock fan could hope for.”
–Anthony Lauletta, Alternative Press, Social Media Manager
“Aftershock 2016 was amazing. Great location, lineup, organization, and even the weather couldn’t have been better. The Juxtapoz MAKE YOUR MARK Graffiti Zone was a huge hit with festivalgoers lining up non-stop both days to take their shot as artists. It was great to get some local, more seasoned artists involved in the evenings and they couldn’t have done a better job. Each artist really came through and collectively they demonstrated a high level of talent and a great range of styles that worked well together.“
–Mike Stalter, Juxtapoz, October 25, 2016
“Aftershock is fast becoming one of the best rock festivals of the year…The main two stages told the history of heavy metal and Saturday was just a continuous onslaught of legendary acts: Anthrax, Meshuggah, Primus, Slayer, and then Tool. No other festival gives you that consistency of stellar performances, not to mention actually spacing them out so you can see either most or all of each band without missing anything else…Aftershock was able to straddle the line between respecting their elders and ringing in the new guard…”
–Jesse Seilhan, AXS.com, October 25, 2016
Monster Energy AFTERSHOCK is produced by Danny Wimmer Presents, a producer of some of the biggest rock festivals in America, including Rock On The Range, Monster Energy Welcome To Rockville, Monster Energy Fort Rock, Monster Energy Carolina Rebellion, LOUDER THAN LIFE, Northern Invasion, Monster Energy Rock Allegiance, Chicago Open Air, Houston Open Air, and more.
Sponsors for Monster Energy AFTERSHOCK included: Monster Energy, Jack Daniel’s, Coors Light, The Music Experience, El Jimador Tequila, Keep Golf Metal, Sound Exchange, Thunder Valley Casino Resort, Fxck Cancer, Take Me Home, KHTK, 98Rock, California Finest, Dimple Records, Juxtapoz, SoHo Concessions and more.