Family supports family! Now, you might think friends are just as easy to draft into the team, but we all know that it just isn’t always that easy! But that is not necessarily a bad thing–it just makes us creative with the drafting process. How do you convince friends to become fans and listen and love what we do? Well, my friends, the answer is not so hard to figure out. Sincerity, love, and passion in your music are important, but a massive amount of networking can also be a very effective tool.
By first building from within your set structure of family and friends, you create a foundation for the beginnings of what should develop into a well-oiled networking locomotive. Now, of course, the driving force of this locomotive is the engine–which is you! As you add or increase your number of boxcars (family and friends), the train should slowly start to pick up its speed. But don’t try to move forward too fast, or you just might jump the tracks of the music industry line. The journey has many turns, tunnels, bridges and stations, so it is very important to maintain a steady speed so that you don’t miss out on any opportunities. And always slow down when needed to pick up more support along the way. If all goes well, your family and friends will reach out to their extended family, just as you did at the beginning of this ride. And before you know it, you’ll have your very own fan base!
Now I mentioned that networking is one of the keys to building and maintaining your fan base. This past weekend was a good example of doing just that. I attended a wonderful benefit performance put on by the Torres Family, a very musically talented family. They knew and loved my late father, Bobby E, very much. The performance took place out in the little town of Lathrop (off Highway 209, near Stockton), at the TX Night Club (16925 S. Harlan Rd., Lathrop). This members-only club is very cool…I had no idea such a place existed out in the Central Valley. Not too big and not too small but just right in size, the staff was very supportive of the musicians, thanks to the Mike Torres Band regularly introducing everyone who performed. I had the pleasure of meeting them all. I had a great time jamming with the band for a bit as I was called upon to play in tribute to my dad, and I am so very grateful to have had yet another positive, loving experience. I think after this wonderful night, I may have added a few more boxcars to my networking locomotive, and in doing so, increased my fan base by just that much!
Stay true to your self and in sharing your sincerity to supporting the venue. We should all remember to never forget: without the venue, we cannot share our true passion…our music!
So stay tuned as there will be more to come. Peace.